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Doing Business As (DBA)

The DBA is the name that will appear on your customers credit card bill as the “descriptor.” Having a descriptor that easily reminds your customer of their purchase with you is the BEST way to prevent chargebacks. Be sure to tell your account manager the DBA that your customers will recognize. Often, for internet merchants, we will put the DBA as their truncated URL name, for example: RedWidgets.com

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