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Archives: Glossary Terms

Internet Merchant Account

A Merchant Account is a relationship between a retailing company and a processor, and specifically in this case allows the retailer to accept credit card

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Imprinter

The now old fashioned manual, slide type device used to produce an image of the raised (embossed) characters on a credit card, to a transaction

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Guarantor

Merchant accounts in the US are almost always personally guaranteed. Guarantor agrees to personally guarantee (make good on) any processing losses a processing bank incurs

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Gift Cards

Cards issued with a Visa/MC/Discover/AmEx logo, with a fixed limit based on the deposit made to open the account. AVS is not able to be

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Gateway Fees

The fee for the use of an online gateway. A gateway must be PCI compliant (a security qualification), and therefore is constantly on guard against

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eCommerce

Generic term referring to business done over the web and/or processed electronically.

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eCheck

The online and electronic processing of payments from a customers checking account. eCheck, ACH, and Demand draft are all 3 types of electronic checking payments,

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Doing Business As (DBA)

The DBA is the name that will appear on your customers credit card bill as the “descriptor.” Having a descriptor that easily reminds your customer

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Discount Rate

A fee taken by the bank as a percentage of all sales transactions. If the discount rate is 2.39%, for example, the discount rate fee

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