Kount is a leading digital fraud prevention solution that helps businesses to detect and prevent fraudulent transactions in real time. Harnessing advanced AI and machine learning, Kount analyzes billions of data points—such as device intelligence, behavioral insights, and transaction history—to accurately identify high-risk activity. Their multi-layered approach helps organizations of all sizes reduce chargebacks, minimize false declines, and preserve revenue, all while delivering a smooth experience for genuine customers.

As an Equifax-owned company, Kount benefits from vast data resources and continuous innovations in identity verification technology. The platform integrates with e-commerce systems, payment gateways, and other essential business applications, making it easy to adopt and manage. With Kount’s user-friendly dashboard and clear risk analyses, fraud teams can quickly make informed decisions and tailor their fraud strategies to specific industry requirements. From retail to subscription-based services, Kount’s real-time protection helps businesses focus on growth by delivering a secure, frictionless transaction experience to customers around the globe.